Understand how to transform your academic knowledge into solid business acumen Develop a deep holistic knowledge of consumers, shoppers and customers to generate creative insights Analyze markets, brands, products, communication, competitor performance and market drivers to innovate towards white space.
What does it mean to you? Play-to-Win is a mindset and a strategic approach that an organization can leverage to win in a competitive marketplace. Play-to-Win is one of my favorite frameworks to use, as I lead teams to become winners and champions, as they grow from good-to-great and become highly effective in achieving their goals.
There are 5 pillar questions of Play-to-Win strategy. What is our winning aspiration? Where will we play?
How will we win? What capabilities must we have? What management systems are required? Today, IPG Mediabrands Philippines is now one of the biggest media agencies in the country with a very high RECMA score of 20 achieved in 2 years, recently won Media Agency of the Year award, along with all other recognitions won in the span 3 years with an exponential growth from 2 to more than employees.
"L'Oreal is fortunate to have developed for itself a deep bench of dynamic global marketing talent and was able to identify an immediate replacement," the company said in a statement. Mr. The strategy to transfer a brand to a higher or lower market is riskier than its first entry into the market. L'Oréal tried to move to a higher class in order to develop new market segments. Now it seems that L'Oréal Paris has completed the challenge of "dangerous mission.". Victor Wen-Han LAI shared A key summary about L’Oreal Travel Retail The inventor of the ‘Sixth Continent’ adage for travel retail points to a “very contrasted” world, Title: Retail and Business Development .
The marketplace of agencies is very dynamic and so, strategies and business plans needed to be revisited and evolve to Play-to-Win. I cannot disclosed the IPG Mediabrands strategy which goes beyond Play-to-Win, because it was fused with other strategies to increase our winning chances.
For illustration purposes, allow me to create a Play-to-Win strategy for a media agency to be able to win clients. Our Winning Aspiration for our Company is to become the no. Where-to-Play to Win 2. We will hire professionals from diverse backgrounds vs.
Our key customer will be either the marketing head or the President vs. Provide high ROI marketing campaign plans, then execute with excellence and creativity vs. Use digital and social media services as the way-in to become an AOR of target companies vs.
How-to-Win in our Where-to-Play choice 3.
Build a strong team with diversity from marketing companies to creative and media agencies. We start and end our presentation with sales and shares goals per campaign we recommend.
Deliver holistic value to clients from sufficient planning, to effective execution and efficient buying per campaign. Provide a very competent, certified and capable multi-functional teams with a culture of champions, that enables our clients business to win via digital platforms.
Talent attraction and recruitment 4. Business development team with strong marketing network 4. Matrix organization where business leads, will work with function heads to ensure quality of work delivered to clients 4.
Digital from strategic planning to performance media, search, social, eCommerce, CRM, programmatic, creatives, coding, etc 5. What Management Systems are required? Invest in organizations like MarkProf who have talents we need 5. Create an incentive program for partnership and freelancers 5.Golden beauty brand of sun care products from L'Oreal, a french health and beauty products marketer, has advertising featuring dark tanning for northern europeans, skin protection to avoid wrinkles among latin europeans, and beautiful sin for europeans living along the mediterranean sea, even though the products are the same.
this is an example of which type of global marketing strategy? Global expansion: a growth strategy for the future Global expansion is at the heart of L’Oréal’s growth strategy. The group, now present in over countries, is constantly striving to raise market . Finding the perfect fit for brands and regions is, however, a L’Oréal strength.
Take Kiehl’s for example, which has opened 18 flagship doors in travel retail in the past two years alone, with Asia proving to be a . market—particularly if they live in second or third tier cities rather than their national capitols.
E-Commerce as a result, offers a highly viable entry route for .
- Analyzed Angola’s oil market and developed a detailed market entry strategy for multinational oil company - Identified several areas for improvement within L'Oreal's Active Cosmetics’ Division with a clear focus on top-line growth through the optimization of the distribution channels.
Formação acadêmica. L'Oreal - Marketing Strategy 1. NETHERLANDS MARKETING STRATEGYAndrew • Cecily • Danielle • David • Ibrahim • Jennifer • Sameera • Tim1.