October 24, Digital Luxury Mediaboom In regards to luxury brand marketing strategies, premier brands can better connect with customers, cultivate loyalty and reward exclusivity by incorporating digital marketing methods embraced by mass brands. Luxury brands can increase revenue by as much as 40 percent by using these strategies, but putting their luxury spin on each, for the most effective results. Which marketing strategies can help bring luxury brands into the digital age, and where can premium brands find inspiration from their peers?
Business People Our Competitive Advantage Limousine services business has low level entry barrier hence it is an easy to set up business especially if you have the finance to acquire limousines and other luxurious cars and the ability to run and Luxury car marketing plan a business.
It means that the possibility of limousine and town car services business springing up in the location where our company is located is high.
We are aware of this that is why we decided to come up with a business concept that will position us to become the leader in Los Angeles — California. Our competitive edge is that we are a standard and well equipped limousine and town car services company that is positioned to handle both corporate clients and individual clients.
So also, we have a well — experienced and qualified team that can go all the way to give our clients value for their money; a team that are trained and equipped to pay attention to details.
Our customer service will be customized to meet the needs of all our customers. Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category startups limousine and town car services businesses in the United States in the industry.
It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from Luxury car marketing plan satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like limousine and town car rental services.
Print out fliers and business cards and strategically drop them in offices, car parks, libraries, public facilities and train stations et al. Use friends and family to spread word about our business Post information about our company and the services we offer on bulletin boards in places like car parks, schools, libraries, and local coffee shops et al Placing a small or classified advertisement in the newspaper, or local publication about our company and the services we offer Leverage on referral networks such as agencies that will attract clients who would need our customized services Advertise our limousine rental and town car services company in relevant magazines, newspapers, TV stations, and radio station.
Attend relevant automobile expos, seminars, and business fairs et al to market our services Engage in direct marketing approach Encourage the use of word of mouth marketing from loyal and satisfied clients Join local chambers of commerce and industry to market our services.
We will ensure that we leverage on our strength and the opportunities available to us in the U. We will go all the way to explore every available sources of income in the Limousine rental and Town Car services industry.
We have been able to critically examine the limousine rental and town car services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles — California.
Please note that the above projection might be lower and at the same time it might be higher. Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they pay in advance for upward of 3 months.
The prices of our services will be same as what is obtainable in the open market and it will be based on miles covered and time.
Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services. Good enough there is no hard and fast rule on how to advertise or promote a limousine rental and town car services business.
The challenge is that most small and startups limousine rental and town car services companies do not have the required money to pump into publicity and advertising.
The cash they have will be reserved to take care of overhead and operational cost. We will ensure that we leverage on all conventional and non — conventional publicity and advertising technique to promote our limousine rental and town services business.
Ensure that all our staff members and drivers wear our branded shirts and all our cars are well branded with our company logo et al.
Start — Up Expenditure Budget In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.
As for the detailed cost analysis for starting a limousine rental and town car services business; it might differ in other countries due to the value of their money. The cost of Launching a Website: They are the sole financial of the business which is why they decided to restrict the sourcing of the start — up capital for the business to just three major sources.
These are the areas we intend generating our start — up capital; Generate part of the start — up capital from personal savings and sale of his stocks Generate part of the start — up capital from friends and other extended family members Generate a larger chunk of the startup capital from the bank loan facility.
All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited. Limousine Service Business Plan — Sustainability and Expansion Strategy The future of a business lies in the numbers of loyal customers that they have and the capacity and competence of the employees, their investment strategy and the business structure.
We know that one of the ways of gaining approval and winning customers over is to offer our services a little bit cheaper than what is obtainable in the open market in the United States of America. · Top luxe car marques like Mercedes Benz, Audi and BMW are planning a product and marketing offensive in that, marketers hope, will help yunusemremert.com Marketing a luxury brand requires attracting brand enthusiasts that will never afford it, but are very passionate about it.
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