One program tested in Kenya jumped out, and the Rwandan government wanted to know whether it would likely work in Rwanda as well. A randomized controlled trial RCT found that showing eighth-grade girls and boys a minute video and statistics on the higher rates of HIV among older men dramatically changed behavior: The number of teen girls who became pregnant with an older man within the following 12 months fell by more than 60 percent. Random assignment determined which girls received the risk awareness program and which girls continued to receive the standard curriculum.
Creating Customer Experiences 15 Credits Over the past three decades, customers have gained centre stage in marketing education and practice.
Establishing close and intimate relationships with customers is considered to be key to marketing success, and customer equity has become an important marketing performance indicator.
The advent of digital technology and social media have had a major impact on the nature of customer relationships. Today, companies are seeking to engage the customer by creating interactive, participative marketing landscapes which will be the focus of this module.
Based on a solid understanding of traditional customer relationship management and contemporary customer engagement theories, this module discusses the creation of customer experiences from two perspectives.
First, the module will teach students how managers involve customers throughout the marketing process. Existing technology allows customers to participate in product design for example online product customizationpricing for example pay-what-you-wantand marketing communications creation of viral online content.
Virtual Reality will add further customer touch points to our existing marketing landscapes in the near future. Specifically, Virtual Reality has the potential to transform retail environments and create entirely new marketing communication channels.
Furthermore, companies are increasingly engaging customers in brand building, especially via brand communities. The merits as well as the limitations of participative customer experiences will be discussed in this module.
Also, the potential impact of other emerging technologies on the customer experience will be examined. Second, this module focuses on customer involvement in the innovation process.
Companies are increasingly involving customers directly in the development of novel products and services. On the one hand, this occurs via crowdsourcing efforts and product idea competitions.
On the other hand, selected customers may work directly with engineers and managers during the innovation process. Furthermore, customers often innovate on their own, which is well-documented in the lead user and market creation literature.
The module demonstrates how managers can create fertile grounds for successful customer co-creation of new products and services.
Download the programme specification for the intake. If you would like an earlier version of the programme specification, please contact the Quality Office. Please note that due to staff research commitments not all of these modules may be available every year.
International qualifications We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
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If you're applying for funding, you may be subject to an application deadline. How to apply You apply directly to Goldsmiths using our online application system.
Before submitting your application you'll need to have: When to apply We accept applications from October for students wanting to start the following September. We encourage you to complete your application as early as possible, even if you haven't finished your current programme of study.
It's very common to be offered a place conditional on you achieving a particular qualification. Late applications will only be considered if there are spaces available. Selection process Admission to many programmes is by interview, unless you live outside the UK.
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Staff The following staff members all teach on this programme and are complemented by visiting tutors and industry professionals in the delivery of the programme curriculum. His research interests are in the intersections of emerging technologies and management. He consults extensively in the public and private sectors and regularly appears in the media discussing and analysing the intersections of innovation and markets, society, and culture.The review, therefore, confirmed Blackman and Seagal's () view that the task of creating a typology that shows all the possible links that could occur between universities and industry is an extremely difficult one.
However, the framework proposed by Bonarccorsi and Piccaluga () was found to be relatively broad in scope and considered suitable for adoption for this research.
Published Papers. Books () The Maze of Banking (Oxford University Press; ). () Misunderstanding Financial Crises: Why We Don’t See Them Coming (Oxford University Press; ). () Slapped by the Invisible Hand: The Panic of , (Oxford University Press). Papers () "Risk Topography," (with Markus Brunnermeier and Arvind Krishnamurthy), in NBER Macroeconomics .
The Purpose of the Literature Review - The purpose of the literature review is to identify and highlight the important variables, and to document the significant findings from earlier research that will serve as the foundation on which the conceptual or theoretical framework for the current investigation can be based and the hypotheses developed (Cavana, Delahaye & Sekaran ).
The Master Index of all aspects of Business Process Redesign (BPR) and Process Innovation to serve the organizations's process design and client server needs. Also includes an overview of key BPR concepts covering questions regarding BPR, Processes, Myths about BPR, Relation between BPR and information technology, Role of IS function in BPR, BPR Methodology, Failure of BPR Projects, and .
Dear Twitpic Community - thank you for all the wonderful photos you have taken over the years. We have now placed Twitpic in an archived state. Published: Mon, 5 Dec In this chapter all of the concepts, theories and methods that are related with the management Information system such as system, information system and MIS will be discussed.