Download the exact files I use.
Writing an effective design brief: The kind that makes you do a happy dance. You quickly research their company, their branding and their social media outlets. You usually grab a pen and pad and scribble notes while talking with them.
But what happens when you get off that client call and realize you forgot to ask some important questions? Not having a clear design brief is like going grocery shopping for someone with a shoddy list. When creating a design brief, imagine anything and everything you may need to complete the project.
Start by doing your research before the call or meeting. Check out their website and social media profiles. Google any articles about them.
Some design briefs are submitted and completed by the client and then handed off to the designer. Who are they and what do they do?
How did they get started in this business? What is their product or service? How do their customers or clients talk about them?
Have the client describe their business as if they just met you at a party and not at a conference trying to sell you. People get in the habit of selling their business instead of talking about it. What do they love about their company and what are they most proud of?
What is the scope of the project? What is the project? Why do they need you? What materials do they need? If they need a logo, do they want a type treatment, an image or both?
You may be responsible for an entire ad campaign or new branding. Find out what formats are needed for all of the deliverables. If there are print files, what sizes and formats are needed. If there are social media files, which platforms does the company use?
The next important question: What is the deadline or deadlines?This article will help you not only understand the benefits of a Logo Design Brief, but also how to write one as a solo freelance designer.
You’ll approach the creative challenge with confidence knowing you’re following professional practices, while you’re enabling yourself to do your best work.
This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer.
Used it myself to put a logo design brief form on our website! Thanks.
Mik's Pick Of The Week | yunusemremert.com Monday, September How to Write a Logo Design Brief in 10 Simple Steps What is a logo design brief? A logo design brief is a document that describes your business and brand, laying out objectives and challenges for your designer to solve.
The Benefits of a Logo Design Brief for Designers. The #1 benefit of a well written brief is that it loops in the client from the start, gives them an intellectual stake in the process and the outcome. 7 Basics to Create a Good Design Brief. By Cameron Chapman | Mar.
17, If your client doesn’t have things like a logo or product photos, then you’ll likely want to either offer to design these things, or refer your client to someone who can (if that’s not in your normal scope of services). Home About Freebies Jobs Authors.
This article is about how to write a design brief on 99designs, which will ensure your design contest is set up for success.. An effective brief gives designers everything they need to know to exceed your expectations.