What you say about your company in just a few sentences can impact how potential customers respond. The latter form of a blurb, the business blurb, shows up all over the Internet and in public relations.
Whether communicating business successes, changes or challenges, your employees, clients and other stakeholders look to you for information. Distribute monthly business blurbs to let them know how the business is doing and what impact it has on them.
Determine the target audience for your monthly business blurb: You may elect to send a variation of the blurb to each type of stakeholder your company has.
Decide how you plan to distribute your business blurb to your target audience. Mail a postcard or print newsletter, or go digital, and send it in the format of an email or email newsletter. The format will help you determine how many words and sections your business blurb can include.
Come up with a name for your monthly business blurb that represents the type of information you plan to present in it, or that illustrates its purpose. Develop a list of potential columns or sections to include in your monthly business blurb.
Introduce your monthly business blurb with a brief welcome letter that thanks readers for taking the time review your blurb. You may also use this space to tell a funny or inspiring story that connects with your business. Include a section with information about new initiatives the company is pursuing.
It can include products or services you plan to introduce to customers in the coming month. Share the features and benefits of the new initiatives. Introduce readers to any new employees in your company.
For current employees, include employee promotions, marriages and new additions to their families. Solicit feedback from employees and clients. Entrepreneur, an online resource for business owners, suggests that internal newsletters be written to motivate employees.
Proofread and fact-check your business blurb before distributing it to your readers.An effective blurb gives the client something, makes the client feel special, provides the client with the feeling of being a part of your professional bio - sharing in your know-how, your success.
Writing a short book blurb is not only fun, but great practice for writing promotional copy of any kind. Here are some of the reasons you might need to write a book blurb: an editor asks you to have a shot at writing the back cover blurb for your book.
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How to write a killer blurb that convinces readers to buy your book. The book blurb is your sales pitch. Once your title and cover have drawn the reader in, the blurb is what is going to make the difference between a missed opportunity and a sale.
Maybe you want to include a line about volunteering, about writing in your free time, or about a previous role. The answers almost always include good meat for professional bios.
Since you’ll likely be limited, try to keep it to a single, tight paragraph. Rather, just make it honest and consistent with your value statement. Close with a Benefit. Finally, end your blurb with some sort of a benefit statement or implied benefit statement aimed at your customers.
For Chewy’s blurb, the benefit is implied and short: “ with fast delivery right to yours.” Chewy is a company made up of pet people.