Brandon Andersen on January 9, I have a pretty cool day job where I get to share best practices in SEO, public relations, and marketing to the public. Here are 6 business writing tips that I use, and hopefully they can help you too.
A lot of business content is rather meh. It lacks a human voice. It feels like anyone in any marketing department could have written it. You and I want to connect with our audience. We prefer a cozy conversation to a corporate pitch.
But somehow, when writing, we lose our voice. I used to think I was too boring to be a storyteller. And when you nurture a sense of play, anyone can add personality to their writing voice. Want to turn humdrum business writing into sparkling content? Creative writing exercise 1: Play with words Settling for the first word that comes up in your mind?
To add a splash of personality, try to come up with a slightly more unusual or more precise word; experiment with emotional or sensory words. This exercise works best for a single sentence, so write a tweet, choose an email subject line, or consider a blog title.
Now, try rephrasing it in as many ways you can—using different words. Consulting a thesaurus is allowed. This exercise is quite addictive, and may take longer than you think. Creative writing exercise 2: Add a splash of personality This exercise helps you express your personality by using tiny details.
On About pagesfor instance, you often read boring sentences like So-and-so loves travelling, photography, and spending time with her two kids. Why is this boring? When readers can picture your words, your writing instantly becomes more fascinating. To allow your readers to visualize your words, simply select a few details.
Choose a statement for your About page or social media profile. Then play with different details to add a splash of personality. For instance, instead of suggesting I love cooking, I could write: She has spent years fine-tuning her signature dish: Beef Rendang—an Indonesian curry, slightly spicy, lightly sweetened, and amazingly fragrant On a Saturday afternoon, you may find her in her steamy kitchen, grinding spices, chopping onions, and tasting her favorite curry with a smile on her face Her perfect night out is staying in—cooking for her husband and one or two friends, chatting, and nipping a glass of wine Note how each sentence gives you a glimpse of personality?
Creative writing exercise 3: Exercise your metaphoric muscles Metaphors are simply connections between two unrelated topics—and with a little practice anyone can create them.
No creative genes required. Start with picking an important point you want to make in a blog post. With writing, you want to nurture a similar sense of experimentation. Play with tiny details. How does it change your voice?
Adding sparkle to your content is like cooking peanut sauce. First, you cook the sauce, then you taste whether you need to add a little more lemon juice, sweet soy sauce, or ground coriander. Keep tasting and adding ingredients until you have the perfect taste.Creative writing exercise #2: Add a splash of personality This exercise helps you express your personality by using tiny details.
On About pages, for instance, you often read boring sentences like So-and-so loves travelling, photography, and spending time with her two kids. Business writing is full of industry-specific buzzwords and acronyms.
And while these terms are sometimes unavoidable and can occasionally be helpful as shorthand, they often indicate lazy or. James Patterson, the author of 19 consecutive No. 1 New York Times bestsellers, reveals his tricks of the trade for the very first time. In this course, he guides you through every part of the book writing process.
Here are 50 unique business ideas for creative entrepreneurs. Small Business Ideas for Creative Entrepreneurs Art Seller. If you’re a visual artist, you can create original drawings, paintings or prints of your work and build a business around selling them.
My sister has been able to take her writing skills and essentially run her own. Feb 28, · Writing a business plan can help you determine if your idea is feasible and provide direction.
Business plans should avoid fluff, be realistic, and include visuals. Brainstorming is a crucial aspect of any creative process, whether you’re writing copy or creating a new product.
Although the original definition of a brainstorm is a collaboration of ideas, the term has since become a colloquial that means any sort of creative planning, whether it’s .