Basic quantitative analysis for marketing

M - B Term, Wei Ke Course Description: Quantitative pricing and revenue analytics collectively refers to the set of practices and tools that firms in various industries use to quantitatively model consumer preferences, segment their market, and tactically optimize often in micro targeted or personalized manner their product assortment, pricing, and promotion strategies.

Basic quantitative analysis for marketing

Quantitative research methods — focus on statistical approaches and qualitative methods are based on content analysis, comparative analysis, grounded theory, and interpretation. Quantitative methods- emphasize on objective measurements and numerical analysis of data collected through polls, questionnaires or surveys and qualitative research focuses on understanding social phenomena through interviews, personal comments etc.

Quantitative and qualitative methods are studied within the context of positivist and phenomenological paradigms. The application of research methods could be studied in the context of business and management or in social psychology to understand a social process.

Some of the basic tools for qualitative or quantitative research are related to data collection methods which can be case studies, questionnaires or interviews. Some disadvantages and possible flaws of such methods may be related to abuse or misuse of interview techniques, inadequacy of data collection methods and reliability of data.

The methodological approach and data collection techniques are important in research and form an important aspect of study. The case study approach is especially useful in analysis of business environments and perceptual mapping techniques are used for marketing research.

Basic quantitative analysis for marketing

Focus groups and surveys are used as other preferred methods of data collection, especially within business environments. Interpretive research can be considered as an important aspect of qualitative analysis, although as with all qualitative data, subjective bias can be a deterrent in the validity of such approaches.

In studying research methods, it would be necessary to highlight the differences between qualitative and quantitative methods although it has also been argued that an integrated approach to social analysis could close in the gap between quantitative and qualitative methods and both these methods could be used for social research studies.

In fact there may not be a specified correct method of research as each method seems to have its strengths and weaknesses and these factors should be examined carefully before a particular method is selected or used for studying a social process.

Using SWOT Analysis to Develop a Marketing Strategy - yunusemremert.com

Choose Type of service.This course is a mandatory course for all Quantitative Sciences majors. It is also a prerequisite for the more advanced course offerings in the major including Regression Analysis, Maximum Likelihood Estimation, Longitudinal Data Analysis as well as the game theory sequence.

Basic quantitative analysis for marketing

Int. Mkt. Chapter 8. The research done for international marketing activities is most often more rigorous, formal, and quantitative than for domestic marketing activities.

T/F. F. Clustering countries into similar groups for screening and evaluation is the first step of foreign-market opportunity analysis.

Basic analysis of "quantitative" information (for information other than commentary, e.g., ratings, rankings, yes's, no's, etc.): Make copies of your data and store the master copy away. Week 1 Basic Quantitative Analysis for Marketing. STUDY. PLAY. Total cost at 0 output. Always above origin or 0 due to fixed cost.

Fixed Cost. costs that do not vary with level of output (ex. lease cost of a plant, cost of capital to make product etc) variable costs. In studying research methods, it would be necessary to highlight the differences between qualitative and quantitative methods although it has also been argued that an integrated approach to social analysis could close in the gap between quantitative and qualitative methods and both these methods could be used for social research studies.

Types of market research. Market research surveys can be divided in two - quantitative research and qualitative research. A third category is observation studies, which was less common, but is increasingly use for social media monitoring and tracking online behaviour.

Quantitative Research Methods | Quantitative Study | Quantitative Survey